Fantastic Sams featured in Vermont Business Magazine

Fantastic Sams was recently featured in an article in the Vermont Business Magazine entitled, “Fantastic Sams Plans to Expand into Vermont, Capitalizes on Bumpy Economy.” Despite the economic climate, Fantastic Sams has continued to grow and Vermont is a completely untapped market for potential. The brand is planning to enter the state for the first time in the next few months and open 20 locations over the next five years. Burlington will be a prime city for the brand to focus on developing within Vermont. While the specific sites have not been selected yet, Fantastic Sams is speaking with entrepreneurs within the market to open new salons within their communities. A portion of the article is included below and can be read in its entirety by clicking here.

Fantastic Sams plans to expand into Vermont, capitalizes on bumpy economy

Fantastic Sams Hair Salons plans to develop 20 hair salons in the state of Vermont over the next five years. Leading the expansion is Bob Loffredo, who will spearhead the brand’s growth and act as a local support team for business owners in the market. Salon locations, which will be franchised, have not yet been specified. However, Loffredo said that the Burlington area would likely see the company's first developments.

Faced with a gloomy economic climate; dried up lead pool; and financing issues, many businesses have been forced to regress. However, for those brands well-positioned in recession-resistant segments, the economy has meant anything but regression, more towards opportunity. Fantastic Sams Hair Salons has not only continued to grip a share of the $60 billion hair care industry, but has advanced its footprint forward by furthering its expansion nationwide, opening 54 locations in 2009.

“While many brands protected their spending in 2009, we continued to market, spend, and grow our brand. Even during this down-turned economy, there is opportunity. Our business model of affordable in-salon services combined with our investment model continued to drive franchise inquiries and our salon opening pipeline,” said Scott Colabuono, CEO. “It was proven in the last year that our business model was recession resistant, in fact, many of our salon owners experienced revenue increases of up to 10 percent.”

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